Stand information
Stand type
72m²
Custom-built booth
Trade show
Paris Retail Week
, Porte de Versailles
Creation of a custom-made 72m² stand for the Oxhoo brand.
A simple, bright booth was created here for Oxhoo, a brand specializing in the design of point-of-sale terminals. The booth is completely open, providing full visibility of the products on display and allowing for smoother traffic flow.
The brightness is primarily provided by the numerous light beams found on much of the furniture. This highlights the brand logo positioned on a green wall, as well as the products on offer.
The high sign that overlooks most of the space, embellished with spotlights and hanging lamps, further intensifies the brightness of the booth.
Finally, the use of white and light wood, both on the floor and on the furniture, are elements that further brighten and enlarge the space.
In summary, lighting plays a very important role in this space and in exhibition stands in general. It is an essential element in promoting a product, message, or visual identity, thereby strengthening the brand's impact on its customers and prospects.
