Stand information
Stand type
441 m² (
) Custom-built booth
Trade show
2-wheel show
2025
Creation of a custom-built 441m² stand for Indian Motorcycle at the Salon du 2 Roues motorcycle show in Lyon.
A symbol of authenticity and power, the Indian Motorcycle stand made its mark at this year's Salon du 2 Roues motorcycle show in Lyon, offering visitors an immersive experience at the heart of the brand's universe.
The space opens with an impressive display of iconic models and the latest additions, presented as true collector's items. The motorcycles are displayed on dedicated podiums or in open exhibition areas, allowing visitors to get up close to every detail and experience the unique DNA of Indian Motorcycle: performance, character, and spirit of freedom.
The scenography combines modernity and vintage spirit: a large ribbon suspended in the brand's colors ensures maximum visibility from the aisles, while the wood and brick cladding adds a warm and authentic touch reminiscent of Indian's historical heritage.
A lounge area, reminiscent of a private club, offers a comfortable and friendly setting to welcome enthusiasts, forge connections, and discuss the brand's values.
Giant screens and immersive visuals project the Indian riding experience, transporting visitors to the legendary roads that have made American motorcycles famous.
A booth that reflects the brand: strong, inspiring, and unifying, designed to appeal to enthusiasts and strengthen Indian Motorcycle's aura in the European market.
